~Achieve data-based sales activities that are a management issue by making proposals that match the customer's business model and organizational culture~
SB Technology Corp.
SB Technology Corp. (Headquarters: Shinjuku-ku, Tokyo, President ＆ CEO: Chikaichi Ata, hereafter SBT) is an overseas group company of Miura Kogyo Co., Ltd. Miura Boiler Brazil S.A. (Location: Brazil, President: Hara) Kazuya (hereinafter referred to as Miura Brazil) adopted the "Microsoft Dynamics 365 Implementation Support Service" and installed and built a sales support system "Microsoft Dynamics 365" that efficiently manages sales activity data.
Miura Brazil local employees using “Microsoft Dynamics 365”
By adopting this service, it became easier to visualize sales activity data and target based on quantitative data, resulting in an order rate that was four times higher than before the introduction. In addition, the simple and easy-to-enter system, which supports Portuguese, has established the work of inputting sales activity data such as customer information and business negotiation information, and has made communication between expatriates and local employees smoother. In the future, we aim to further improve operational efficiency by utilizing the accumulated data.
■Background of introduction
Miura Brazil, which introduced the system this time, is an overseas group company of Miura Kogyo Co., Ltd., a top manufacturer of industrial boilers. Established in 2012, we have been operating our own factory since 2016, and in order to expand our business centered on boiler sales and manufacturer maintenance in Brazil, we have been faced with the challenge of strengthening our sales capabilities and streamlining our maintenance operations. Furthermore, customer information and work progress were individually managed, and in addition to the high mobility of human resources, the official language was Portuguese, making it difficult to communicate with the correct nuances between expatriates and local employees. There were also issues with points. It was against this background that we decided to adopt this service.
■Effects of introduction
・ It is now possible to give clear instructions to local employees based on quantitative data.
Miura Brazil was using an English version of the customer management system, but it was not suitable for Brazil, which is a Portuguese-speaking country, and data such as customer information and business progress was managed individually by local employees. This time, we have introduced and built a sales support system that supports Portuguese, and the input items include content that utilizes the sales skills, knowledge, and experience of Japanese expatriates. As a result, sales activity data that was previously privately owned can now be visualized and shared using the system, making it possible to share customer information and accumulate knowledge. Furthermore, by being able to issue specific work instructions based on quantitative data, communication between expatriates and local employees has become smoother.
・ Achieving unified management of customer data to eliminate individualized maintenance work and improve efficiency
In response to customer inquiries, each person in charge had a different way of proceeding, and the problem was that responsibilities were individualized. Additionally, because human resources were highly mobile and data was scattered across multiple systems, it was not possible to share or accumulate data. This time, we have proposed a system that does not get confused when entering data by linking data with business systems and carefully selecting input items to the minimum necessary. By integrating customer data that had previously been scattered, we have significantly reduced double entry and omissions, and have also made it easier to understand employee workloads, increasing operational efficiency.
■About the future
In the future, we aim to further utilize the accumulated data and improve the efficiency of maintenance operations. Additionally, Miura Kogyo Co., Ltd. will be introducing the initiative introduced at Miura Brazil to Miura Boiler Mexico Co., Ltd. and Miura Canada Co., Ltd. from March 2022.
■Click here for details on this case.
https://www.softbanktech.co.jp/case/list/miuraz
■About Microsoft Dynamics 365 implementation support service
We provide optimal data utilization for various business scenes through functions such as sales support services that efficiently manage information such as customer information, business negotiation information, and sales activity history, inquiry support, and on-site work support for field engineers. Masu. In addition, you can select the functions you want to use to maximize performance while maintaining cost-effectiveness.
For this service, SBT introduced "Microsoft Dynamics 365 Sales Enterprise", "Microsoft Dynamics 365 Field Service", and "Microsoft Dynamics 365 Customer Service" to Miura Brazil.
*The company names, product names, and service names mentioned in this release are trademarks or registered trademarks of our company or each company or organization.
*Microsoft, Microsoft Dynamics, and Dynamics are registered trademarks or trademarks of Microsoft Corporation in the United States and other countries.
*Microsoft 365 is the name of a service provided by Microsoft Corporation.
Contact information for inquiries from media regarding this matter
○ SB Technology Corp. Corporate Planning Department Corporate Communication Group
Email: sbt-pr@tech.softbank.co.jp
