SoftBank Technology Corp.
point
Automobile manufacturer Daihatsu Motor Co., Ltd. has renewed its sales company website to unify information and design. SBT Group provides comprehensive website support through design production, guideline formulation, and 24/7 operational monitoring.
SoftBank Technology Corp. (Headquarters: Shinjuku-ku, Tokyo, President and CEO: Shinichi Ata, hereinafter referred to as SBT) is a distributor of Daihatsu Motor Corporation (Headquarters: Ikeda City, Osaka Prefecture, President and CEO: Masanori Mitsui, hereinafter referred to as Daihatsu). We would like to inform you that we have introduced the cloud platform "Microsoft Azure" and the content management system "Sitecore" on our company website. In addition, SBT Group provides one-stop services, including website design production by affiliated company Mode Two and 24-hour, 365-day operation monitoring using SBT 's Microsoft Azure Managed Service.
Background of sales company website renewal
Since its founding in March 1909, the automobile manufacturer Daihatsu has taken on the challenge of creating innovative cars that lead the way.
Daihatsu promotes car sales through websites operated by sales companies across Japan, but the website management system was aging and there were issues with its operational structure.
In addition, as customers' browsing environments become more diverse, including PCs, smartphones, and tablet devices, we will create an environment that makes it easy to use the sales company's website, including easy-to-read displays that suit each device and easy access to necessary information. There was a need.
SBT first conducted a heuristic survey to understand the issues faced by the sales company's website. Heuristic research is a survey that evaluates based on expert knowledge and uses data to identify problems that website operators are unaware of and points that cause stress for users. Based on the results of this survey, Daihatsu was able to reconfirm the vague awareness of the problem as an issue and clarify points that should be improved upon renewal.
We use technology and know-how to identify issues and provide total support from implementation to operation.
In order to solve Daihatsu's issues, SBT will leverage the SBT Group's optimal expertise in a wide range of fields, from website construction to operational guideline formulation, operational monitoring, maintenance, and operational support, based on its extensive experience in cloud and digital marketing. We provided a one-stop solution.
First, we are offering a new Sitecore to replace Daihatsu's existing website content management system. With Sitecore's multi-device functionality and intuitive operability, you can easily set up an easy-to-read display that matches the device, whether it's a PC or a smartphone, reducing the time it takes to update and operate your website. Additionally, in updating and managing the website, we have clarified the scope of website operations between Daihatsu and its dealers. Even when each dealership updates its own website, it is now possible to separate information that should be unified, such as Daihatsu events and campaigns, and information that is unique to each dealership.
The design that determines the first impression of a website was proposed by Mode Two, an affiliated company that specializes in creating advertising and sales promotion strategies. While each dealership's website has different content that they want to focus on, it is also necessary to maintain a sense of unity within the Daihatsu brand, and we also need to create an easy-to-read and easy-to-understand display that allows users visiting the website to find the information they need in the shortest possible time. need to do it. These concepts are realized through the design proposed by Mode Two.
Furthermore, we adopted Microsoft Azure as a scalable platform for the website infrastructure, considering that it would be used by sales companies in the future. SBT provides Microsoft Azure managed services that provide total support for 24-hour, 365-day operational monitoring, backup, and increased server load.
SBT will continue to promote web optimization and operational efficiency using the cloud, and continue to contribute to the business expansion of our client companies.
About Daihatsu Motor Co., Ltd.
| Representative | President and Director Masanori Mitsui |
|---|---|
| location | 1-1 Daihatsucho, Ikeda City, Osaka Prefecture |
| Our Business | Manufacturing and sales of automobiles |
| URL | http://www.daihatsu.co.jp/ |
