Supporting the website of "the world's No. 1 comprehensive motor manufacturer"

SoftBank Technology Corp. (SBT, Headquarters: Shinjuku-ku, Tokyo, Representative Director, President and CEO: Shinichi Ata) and Sitecore, Inc. (Representative Director, President: Masayuki Katayama, Headquarters: Chuo-ku, Tokyo, hereinafter Sitecore) ) is a web CMS "Sitecore CEP" that integrates digital marketing functions into the corporate site of Nidec Corporation (hereinafter referred to as Nidec, located in Kyoto City, Kyoto Prefecture, President and CEO: Shigenobu Nagamori). We would like to inform you that "Sitecore CEP" has been adopted.

By introducing "Sitecore CEP," Nidec has been able to create content templates and organize workflows, and succeeded in significantly reducing the operational load. In addition, by achieving unified management (standardization) of website content and layout, it will be easier to develop multiple languages for future global site construction, and will further facilitate group and global product marketing and brand strategy promotion. It's accelerating.

SBT and Sitecore will continue to support Nidec's advanced initiatives globally by providing the latest solutions and services.

Background of introduction

Nidec, which has approximately 230 group companies around the world, is facing the challenge of providing content that more clearly expresses the features of its products and services and the structure of its website that meets market needs as its global business development accelerates. I was holding. By overcoming these challenges and becoming the world's No. 1* comprehensive motor manufacturer, we have realized a "sales promotion strategy" that appeals to customers in line with their purchasing behavior, and a "brand strategy" that improves name recognition and understanding. In order to do so, efforts were made to completely renew the corporate website. When selecting a CMS tool, the following points were raised as selection requirements, and as a result of consideration, "Sitecore CEP" was selected as an advanced CMS tool. SBT was in charge of project management for building the infrastructure for the corporate site as well as integration work related to the introduction of "Sitecore CEP," and was highly praised for its support system that goes a step further to meet Nidec's needs.

• *Global brushless motor sales share - Source: Fuji Keizai "Precision Small Motor Market Comprehensive Survey 2010"

Points for selecting “Sitecore CEP”

1. Reduce operational burden by centrally managing (standardizing) content and layout, and flexibly respond to promotional activities tailored to the characteristics of each region.
2. Design and layout control by creating content templates
3. Enhanced security and speedy delivery by building a centralized content management, operational system, and workflow
4. CMS automatically controls compatibility with devices such as tablets and smartphones.
5. A mechanism that allows easy multilingualization for building a global site
6. A system that allows site management by a small number of people

Nidec Corporate Site Top Screen

▼ For more information on this case, please refer to the website below.
https://www.softbanktech.co.jp/case/sitecore/nidec/

Nidec Corporation Company Profile

• *Company names, product names, etc. mentioned in this release are registered trademarks or trademarks of each company.
• *The contents, service/product prices, specifications, contact information, and other information published in the press release are as of the time of announcement. Thereafter, the information may be subject to change without prior notice. In addition, the plans, goals, etc. in press releases are subject to various risks and uncertainties, and actual results may differ from expectations. Please note.