Announcement of new management philosophy with added vision and values

From April 1, 2019, SoftBank Technology Corp. (Headquarters: Shinjuku-ku, Tokyo, President ＆ CEO: Shinichi Ata, hereinafter referred to as SBT) announced its mission (raison d'être) of `` Information Revolution - Happiness for everyone would like to inform you that we have formulated a vision (what we aspire `- Technologies Design the Future - be) and values (values and behavioral guidelines) and have established a new management philosophy.

In January 1999, the trade name was changed to the current "SoftBank Technology Corp.", and in July of the same year, the stock was listed over-the-counter with Japan Securities Dealers Association marks the 20th anniversary for SBT of the trade name change and the over-the-counter offering of the stock. It will be a milestone. At SBT we launched "Vision 2030" as our 20th anniversary project, and all of our employees asked what the world will be like in 2030, what values are important to each individual, and how SBT will affect society 10 years from now. We have been thinking about and debating whether we want to contribute or not. After continuing our activities for about 9 months since July 2018, we have decided on our vision and values.

SBT 's new management philosophy with vision and values

For the Vision, we have set generating New Value to the World by Leading Technologies and Creativeness with Style and Opportunity-full Culture after considering what exactly we are going to do and what we aim to achieve in order to realize our mission, "Create the future with the power of technology.
For our values, we emphasize diversity and have developed six keywords: "growth," "trust," and "value" for perspectives, and "enjoy," "create," and "connect" for actions. Viewpoints and actions can be freely combined to express the diversity of values. For example, the single word "enjoy" can be interpreted in a variety of ways, including Fun, Enjoy, Happy, Pleasure, and Exciting. For example, the word "enjoy" can be interpreted in a variety of ways, such as "enjoy personal growth (Happy)," "delight in trust with colleagues (Pleasure)," "be excited by the value we create together with customers (Exciting)," and so on.
SBT Under the new management philosophy, the "K" Line Group will strive to realize an affluent information society through the provision of ICT services.

▼Related links
Management philosophy
SBT 's smooth (official blog)

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