Go to the text

Web Analysts Association holds “largest ever” event! A must-see for marketers: A thorough explanation of the latest digital marketing cases from around the world carefully selected by the association


SoftBank Technology Corp.

Tamaki Co., Ltd. (Headquarters: Shinjuku-ku, Tokyo; President: Atsushi Kosaka; hereinafter Tamaki), a consolidated subsidiary of SoftBank Technology Corp., is a subsidiary of the Web Analysts Association, a general incorporated association (location: Tokyo, of which Tamaki serves as the administrative office. We would like to inform you that WACA's largest event "eMetrics Summit San Francisco 2015 Report Symposium IN Kudan" will be held on July 13, 2015 (Monday) at Shinjuku Ward, Representative Director: Toshiaki Ejiri, hereinafter referred to as WACA.

eMetrics Summit San Francisco 2015 Report Symposium IN Kudan

Future marketing technologists learning from the US
~eMetrics Summit San Francisco 2015 Report Symposium in Kudan~

▼Click here for details and to apply for participation.
https://web-mining.doorkeeper.jp/events/25049/

At the eMetrics Summit San Francisco 2015, which was held for five days in April 2015 in San Francisco, the latest interesting cases and methods of digital marketing in the United States were introduced. We will hold a symposium to convey this information to domestic marketers as soon as possible.

In the first half of the symposium, WACA members who participated in the "eMetrics Summit San Francisco 2015" talked about the theme of "how to handle increasingly diverse and complex user data," as data has become indispensable for marketing these days. , we will explain the trends in digital analytics, VRM, post-cookie, etc.
In the second half, we will invite Japan's leading digital analysts to hold a panel discussion on the future of marketing technologists.

Event overview

Date and time Monday, July 13, 2015 14:00-18:00
venue Belle Salle Kudan Hall
Bellesalle Kudan, Sumitomo Fudosan Kudan Building 3F, 1-8-10 Kudankita, Chiyoda-ku, Tokyo
Participation fee
  • Web analyst regular member??5,400 yen
  • Web analyst free membership?8,640 yen
  • ITC/DAA member???5,400 yen
  • General ????????9,720 yen
program
  • 1. Opening Greetings and Overview of eMetrics Summit San Francisco 2015
  • 2. “Possibilities and challenges of digital analytics in the IoT era” (Toshiaki Ejiri)
  • 3. “Learning about US digital marketing trends from Keynote speeches” (Adrian Roche)
  • 4. “How to create a persona the DAA style – Thoroughly denying the “persona myth” that is rampant in Japan” (Takashi Nagai)
  • 5. “Five reasons why unified marketing is no longer an unrealized dream” (Mr. Sumio Ebisawa)
  • 6. Panel discussion (Mr. Makoto Shimizu, Mr. Takashi Ogawa, Mr. Susumu Teshima, Toshiaki Ejiri, and others)
Official site http://www.web-mining.jp/lp/emetrics/

Tamaki will continue to operate WACA with the aim of spreading web analysis nationwide, and will promote the training of web analysts who can play an active role in the field.