SB Technology announces “NOZ”, a comprehensive brand of its own services

SB Technology Corp. (Headquarters: Shinjuku-ku, Tokyo, President ＆ CEO: Shinichi Ata, hereinafter referred to as SBT) is pleased to announce the comprehensive brand of its services, NOZ. Starting today, we opened our brand website and unveiled ``NOZ SECURITY'' as the first service offered by NOZ. “NOZ CLOUD” is scheduled to be released this fall.
Through brand communication through NOZ, we will renew the image of the services provided by SBT, powerfully support our customers' businesses, and create new value as an embodiment of change.

■NOZ

https://www.softbanktech.co.jp/noz/

■Background and purpose

SBT has continued to grow based on its ICT service business, with the mission of "Information Revolution - Happiness for everyone- Creating the future with the power of technology." We aim to realize a prosperous information society by promoting DX in a wide range of industries, from corporations to government offices and local governments across the country. Since starting the cloud business in 2009, we have built up a track record of implementing Microsoft products based on our technological capabilities, and in 2013 we entered the security business in earnest, opening a security monitoring center (SBT-SOC) the following year. We develop a variety of services in line with the times, including business efficiency support services that make cloud services more convenient and efficient, and managed security services that protect our customers' environments from cyber risks and support business continuity. We have grown our business together with approximately 100 sales partners. Currently, our cloud and security services are used by over 1,200 customers (as of March 2023).

Approximately 15 years have passed since we entered the cloud business, and we are redefining the value of our services and aiming for further co-creation with our customers.With the tagline ``These changes will make us stronger,'' we have established a brand that integrates services. NOZ has been launched.

■Thoughts behind NOZ

The "N" in NOZ stands for Now, Natural (the company's natural state), and the "Z", as the last letter in the alphabet, stands for the future (the best state) that our customers aspire to. The “O” between “Z” and “Z” represents the driving force of change brought about by NOZ. In today's era of rapid change and high uncertainty, NOZ has put our thoughts into these three letters with the aim of being a presence that continues to guide our customers to the best state they aspire to.
The NOZ logo is made up of two types of building blocks: square and triangular, 3x3 blocks. It stimulates infinite creativity, symbolizes the possibility of change, and serves as a symbol for the diverse expression of change that occurs through the services NOZ provides.

■Services provided by NOZ

The first product, NOZ SECURITY, will offer 11 services centered around managed security services that detect and deal with cyber risks early and support business continuity. We provide a wide range of security services that comply with the cybersecurity framework set by NIST (National Institute of Standards and Technology), and we plan to continue expanding our service lineup in the future. The second service, “NOZ CLOUD,” is scheduled to be released this fall.

・About NOZ Cellgram

By randomly arranging the alphabets that make up NOZ, the cellgram pattern represents the value brought about by changes in NOZ. Cellgram can freely change its shape depending on the case in which it is used, making it a visual complement to the NOZ brand.

SBT will continue to create new value through the NOZ brand while deepening collaboration with partner companies.

• *Company names, product names, and service names mentioned in this release are registered trademarks or trademarks of each company.