Hankyu Hanshin Daiichi Hotel Group official website has been completely renewed to improve customer convenience.

Hankyu Hanshin Hotels Co., Ltd. (Headquarters: Kita-ku, Osaka, President and CEO: Kazuhide Fujimoto, hereinafter referred to as Hankyu Hanshin Hotels), SoftBank Technology Corp. (Headquarters: Shinjuku-ku, Tokyo, President and Representative Director: Shinichi Ata, hereinafter referred to as Hankyu Hanshin Hotels) SBT) and Sitecore Co., Ltd. (Headquarters: Minato-ku, Tokyo, Representative Director: Hideki Sakai, hereinafter referred to as Sitecore) are pleased to announce that they have completely renewed the official website of the Hankyu Hanshin Daiichi Hotel Group. In addition, this renewal introduces Sitecore® Experience Cloud™ (hereinafter referred to as Sitecore), a first in the Japanese hotel industry.

■Click here for Hankyu Hanshin Daiichi Hotel Group official homepage
https://www.hankyu-hotel.com/

Background of renewal
In recent years, the number of hotel rooms has been increasing year by year, and according to a survey by CBRE, a major real estate service company, the number of hotel rooms will increase to approximately 65,000 in eight major cities*1 by around 2020 compared to 2016. We forecast an increase of 26%. In addition, the Private Lodging Business Law (New Private Lodging Law), which will come into effect in June 2018, will further accelerate the entry of private lodging businesses. The number of accommodations that users can choose from will increase significantly.
In addition, with the diversification of the hobbies and preferences of users and the increase in the number of foreign visitors to Japan, the scenes in which hotels are used are also diversifying, and hotels are Responding to diverse needs becomes necessary.
However, when preparing a wide variety of content tailored to customer needs, the information on the site becomes complicated and inconvenient, making it difficult for users to reach their desired page.

Matching with user needs
In response to these issues, this homepage renewal not only updated the design and made it compatible with multiple devices, but also introduced Sitecore, the first CMS (content management system) in the Japanese hotel industry, to quickly meet the needs of users. We have created a content management platform to respond to these requests.
Specifically, it will be possible to estimate the information a user needs based on site usage history, page transitions, search conditions, etc., and to switch the display of banners and some content accordingly. . This allows users to smoothly accomplish their goals, such as booking their desired accommodation plan or checking restaurants.
Going forward, the three companies will utilize the content management platform they have created to further improve the usability of hotel websites so that they can immediately provide users with the most appropriate content.

*1 Tokyo, Osaka, Kyoto, Nagoya, Fukuoka, Sapporo, Hiroshima, Sendai
*Company names, product names, and service names mentioned in this release are trademarks or registered trademarks of our company or each company or organization.

■About Hankyu Hanshin Daiichi Hotel Group
We operate a wide variety of hotels, from luxury hotels to business hotels and resort hotels, all over Japan, including Tokyo and Osaka. A hotel group with a total of 48 hotels, including directly managed hotels and chain hotels, and approximately 10,000 guest rooms.

■About SoftBank Technology Corp.
SBT is an ICT company that focuses on the cloud and IoT, with the goal of achieving significant growth based on the philosophy of "Information Revolution - Happiness for everyone `- Technologies Design the Future -." We aim to be a business partner who utilizes the cloud to improve productivity, including work style reform, and to build our customers' businesses together.
Click here to see the solution we used for our homepage renewal.

■About Sitecore Inc.
Sitecore Corporation, headquartered in Copenhagen, Denmark, provides customer experience management software for contextual marketing. While managing a variety of content, Sitecore® Experience Cloud™ uses contextual information obtained from customers' interests and behavior history to automate optimal communication tailored to them. More than 4,900 leading companies and public sector organizations around the world rely on Sitecore solutions to deliver contextual marketing to satisfy audiences, build brand loyalty, and increase revenue. For more information about our products, solutions and services, please visit www.sitecore.net/ja-jp/.
Sitecore Corporation is a Japanese subsidiary of Sitecore Corporation.

• *Company names, product names, and service names mentioned in this release are trademarks or registered trademarks of our company or each company or organization.