Saishunkan Pharmaceutical Co., Ltd. implements Adobe Systems' online analytics solution from SoftBank Technology for its PC and mobile sites

Adobe Systems Incorporated (headquarters: Shinagawa-ku, Tokyo; President and CEO: Craig Tiegell; hereinafter referred to as "Adobe Systems") and SoftBank Technology Corp. (headquarters: Shinjuku-ku, Tokyo; President and CEO: Norikazu Ishikawa; hereinafter referred to SoftBank Technology") announced that Saishunkan Pharmaceutical Co., Ltd. (headquarters: Kamimashiki-gun, Kumamoto Prefecture; President and CEO: Masaaki Nishikawa; hereinafter referred to as "Saishunkan Pharmaceutical"), a major distributor of skincare products and pharmaceuticals, has adopted Adobe Systems Incorporated's Adobe® SiteCatalyst®, powered by Omniture®, Adobe® SiteCatalyst® Mobile, powered by Omniture®, and Adobe® Discover, powered by Omniture® for the analysis and optimization of its PC and mobile websites.

Saishunkan Pharmaceutical Co., Ltd. introduced direct telemarketing using a toll-free number in 1982, and has accumulated marketing know-how that leads to improved customer satisfaction by building close relationships with customers. In 2000, the company launched a website and began selling products, which have played an important role since 2010.

As a result, the company was required to apply the experience and know-how it had cultivated in telemarketing to online sales and contribute to the expansion of its online business by quickly improving its marketing measures. However, in the past, not only did it take time to obtain the data and create an analytical report, but it was also unable to perform the necessary detailed analysis, meaning that the data could not be used in marketing measures in a timely manner. Adobe's online analysis solution allows the company to flexibly analyze the behavior of customer segments, which the company considers important, in real time, such as sample request history, repeat customers, and past purchases, and this helps with timely decision-making, which was a major factor in the company's decision to adopt it.

Saishunkan Pharmaceutical stated, "Adobe SiteCatalyst's easy-to-use interface and reporting functions will enable us to share information within the company more efficiently. We hope that shortening the cycle from problem occurrence to resolution will lead to improved customer satisfaction. In addition, Adobe Discover allows us to flexibly segment our customers by any attribute, so we can understand the purchasing trends of each segment and take the necessary measures quickly."

In the future, Saishunkan Pharmaceutical plans to link data from online initiatives with other in-house systems and databases to quickly analyze trends by customer attributes across marketing channels, accelerating decision-making for problem-solving and overall optimization.

The implementation and support of Adobe solutions at Saishunkan Pharmaceutical is provided by SoftBank Technology, an authorized distributor of Omniture technology.

SoftBank Technology has a proven track record as a solutions and service provider driving the IT revolution, and has accumulated over five years of know-how as an Omniture technology authorized distributor, leveraging its technical and consulting capabilities to provide total support for Saishunkan Pharmaceutical, from implementation to analysis and improvement, in promoting the strategic use of analytical data, continuously maximizing ROI, and improving work efficiency.

<Flexible services provided by SoftBank Technology>

• Concierge service and technical support to help you solve your problems
• Customer segment analysis and external data integration to maximize the effectiveness of comprehensive Adobe solutions
• Advanced analysis of mobile sites and comparison with PC sites
• Providing official and original training

Adobe SiteCatalyst is part of Adobe Systems' Adobe Online Marketing Suite, powered by Omniture. By providing real-time online analytics information, Adobe SiteCatalyst enables corporate decision makers and marketers to optimize their marketing strategies and initiatives across online platforms such as websites, landing pages, and mobile sites.

About Adobe Systems
Adobe Systems Incorporated is transforming how people interact with ideas and information anytime, anywhere, on any medium or device. Adobe Systems Incorporated is a Japanese subsidiary of Adobe Systems Incorporated. For more information about the company, please visit its website.

About SoftBank Technology Corp.
We provide "IT infrastructure services" that combine a good balance of network integration and system integration, and "robust security and consistent operational services" supported by these. Furthermore, going forward, we will focus on "Online Business Solution & Service," which is comprised of three areas based on this IT infrastructure and operational service: 1) "EC production & consulting," 2) "Web marketing," and 3) "Mobile" corporate application development and platform provision.

• *Company names, product names, and service names mentioned in this release are trademarks or registered trademarks of our company or each company or organization.