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Freee, Axelspace, My Farm, Pocket My Farm, Inc. and SBT and REDEN agree to collaborate towards agricultural reform using agricultural data.


SoftBank Technology Corp.
REDEN Corp.
freee Co., Ltd.
Axel Space Co., Ltd.
My Farm, Inc.
Pocket Marche Co., Ltd.

SoftBank Technology Corp. (Headquarters: Shinjuku-ku, Tokyo, President & CEO and CEO: Shinichi Ata) and REDEN Corp. (Headquarters: Shinjuku-ku, Tokyo, Representative Director: Ikuma Uehara) are jointly operating freee Corporation (Headquarters: Shinagawa-ku, Tokyo, CEO: Daisuke Sasaki), Axelspace Co., Ltd. (headquarters: Chuo-ku, Tokyo, representative director: Tomoya Nakamura), My Farm, Inc. (headquarters: Kyoto City, Kyoto Prefecture, representative director: Kazuma Nishitsugu), Pocket Marche Co., Ltd. (Headquarters: Hanamaki City, Iwate Prefecture, Representative Director: Hiroyuki Takahashi) and REDEN will lead the development of a platform and service collaboration with various companies to improve convenience for farmers and improve management in Japan. We would like to inform you that we have reached an agreement on collaboration.

Through this collaboration, we aim to create an environment where farmers can freely develop their businesses, contribute to resolving structural issues that cannot be solved by farmers' efforts, and improve convenience for farmers in Japan through a new agricultural platform.

■Background of the collaboration

Problems surrounding agriculture are becoming more serious, with major challenges such as the aging of farmers and a lack of labor, making it difficult to maintain and pass on the unique agricultural culture of each region. In addition, it is difficult for businesses to find new suppliers and sales outlets for materials and agricultural products, and there is a problem of inability to choose.
Collaboration of agricultural data and agricultural services through open innovation is essential to solving these problems, which led to this collaboration.

■Overview of each company

Company Name SoftBank Technology Corp.
location 17th floor 6-27-30 Shinjuku, Shinjuku-ku, Tokyo
Representative Director President & CEO Shinichi Ata
Key services for agriculture AGMIRU
In order to develop new business partners for purchasing materials that would be difficult for farmers to purchase on their own, we not only perform simple material comparisons but also provide support such as after-sales follow-up to achieve appropriate matching between farmers and distributors.
Company Name REDEN Corp.
location 17th floor 6-27-30 Shinjuku, Shinjuku-ku, Tokyo
Representative Director and President Ikuma Uehara
Key services for agriculture Farmland counter
This is a free farmland search site that allows customers who want to start farming or expand their farming operations to search for farmland nationwide, mainly idle farmland, from a map, or by region such as prefecture or city.
Company Name freee Co., Ltd.
location Gotanda First Building 9F, 2-8-1 Nishigotanda, Shinagawa-ku, Tokyo
CEO Daisuke Sasaki
Key services for agriculture Cloud accounting software freee / human resources labor freee
Cloud services streamline back-office tasks such as small business accounting/tax return operations, payroll calculations, and labor management. Starting this year, we have released a new function that supports agricultural income tax returns.
Company Name Axel Space Co., Ltd.
location 3-3-3 Nihonbashi Honmachi, Chuo-ku, Tokyo
CEO Tomoya Nakamura
Key services for agriculture Proposing solutions using microsatellites, etc.
Business related to data acquired by microsatellites
Company Name My Farm, Inc.
location 3rd floor, KYOCA Hall, 1-1 Suzaku Seikai-cho, Shimogyo-ku, Kyoto-shi, Kyoto Prefecture
CEO Kazuma Nishitsugu
Key services for agriculture agricultural support services
Rehabilitation and monetization of abandoned farmland / Experience farm business (rental farm) / Agricultural education business (new agricultural school for working adults, agricultural management school) / Agricultural product production business and support for companies to enter the industry / Distribution and sales business (intermediate distribution of agricultural products) ·Mail order)
Company Name Pocket Marche Co., Ltd.
location 446-2 Fujisawacho, Hanamaki City, Iwate Prefecture
CEO Hiroyuki Takahashi
Key services for agriculture pocket marche
100% of the stall owners are farmers or fishermen. It is an online marche where you can buy ingredients directly while talking with producers from all over the country, where you can find foods that have never been distributed before.

Contact information for inquiries from media regarding this matter

○Corporate Communication Group, Corporate Planning Department SoftBank Technology Corp. Person in charge: Yoshida

○ REDEN Corp.
Email: sbt-pr@tech.softbank.co.jp

○Freee Co., Ltd. Public Relations (PR) Person in charge: Kihara
Tel: 080-8492-3804 / Mail: pr@freee.co.jp

○Axelspace Co., Ltd. Person in charge: Yamazaki
Tel: 03-4405-5085 / Mail: press@axelspace.com

○ My Farm, Inc. in charge: Kimoto
Tel: 075-746-6213 / Mail: pr@myfarm.co.jp

○Pocket Marche Co., Ltd. Person in charge: Yamaguchi
Tel: 03-6278-7890 / Mail: pr@poke-m.com